Toronto-based startup ExpertFile, which providesĀ content marketing solutions for organizations, today announced a $1 million seed round fromĀ the Angel One Investor Network, Golden Triangle Angel Network (GTAN), Maple Leaf Angels and the Georgian Angel Network.
The ExpertFile software platform helpsĀ organizations to quickly create professional, engaging online profiles of their executives and experts to drive better quality connections with conferences, media and business prospects. With ExpertFile, organizations such as corporations, universities and colleges, healthcare institutions and industry trade associations can useĀ a system to “amplify” their expert-related content, including biographies, speaking history, videos, articles, presentations and publications. Within a few hours, an organization can create an “Expert Center” that integrates directly into their website and boosts search rankings.
The platform currentlyĀ hosts thousands of experts around the world who are now listed in its global directory. Over 40 organizationsĀ ranging from large educational institutions to Fortune1000 brands. Both ADP and the University of Ontario Institute of Technology (UOIT) are customers.
“Weāre committed to helping experts and organizations better promote their thought leaders and subject-matter experts to a range of audiences such as events, media and business prospects,” said CEO Peter Evans.Ā “This investment gives us additional resources to grow quickly and strategically, and deliver onĀ our vision to help organizations drive more visitor engagement and connections through theirĀ website, in search and in our global online marketplace.”
Interestingly,Ā Evans was formerly an early employee at Sympatico, an early Canadian Internet service provider (ISP), later known asĀ Bell Sympatico. There he was said to have been largely responsible for the company’s marketing efforts that would ultimately propel it to Canada’s top ISP at the time.
ExpertFile will use the funding to “accelerate growth in the North American market and strengthen
its sales, marketing and customer success team.”
“As demonstrated by their strong sales growth, ExpertFile is delivering a compelling software and services platform,” said Randall Howard, managing partner of VERDEXUS. “As the lead investor we are also very pleased to see broad participation from a number of prominent angel groups who were impressed with the progress the ExpertFile team has made.ā