Canada's moment to build is now. Read BetaKit Most Ambitious 2026.
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Canadian Tech & Startup News
Canada's moment to build is now. Read BetaKit Most Ambitious 2026.
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Jim Laird

Jim Laird is Espresso Capital’s Chief Data Scientist and was formerly its lead underwriter. He’s been with Espresso since 2012. Jim is a seasoned finance professional who started his career on Bay Street as an equity research analyst at Gordon Capital and HSBC Securities, before joining the investment team at Covington Capital, a Toronto-based venture capital firm. Jim also has extensive experience working inside start-ups and scale-ups growing tech companies as a CFO. Jim has an LLB from Osgoode Hall, as well as CPA, CMA and CFA designations.

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Signs you’re confusing product-market fit with a niche market

Jul 9, 2018

The most universal challenge of every startup—and for that matter, every new product—is finding product-market fit. There…

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